01
Brand residency
A dedicated corner of the room for a season. Your pieces, your context, our light — presented the way a gallery hangs work, with space around every hanger.
Partners / Brands / Creatives
A room that treats clothes like work.
RAW98 is not a boutique dressed up as a living room. It is closer to a small gallery — simple, timeless, quiet — built so the clothing is the only loud thing in it. Partners come here for attention rather than volume.
Ways to work together
Four ways to be in the room.
02
Concept rack
One rack, one idea, changed every month. A film, a fruit, a colour, a city. Vintage designer alongside new work, chosen around a single theme people come back to see.
03
Activations & events
Launch evenings, seasonal gatherings, artist and maker showings. Small rooms, real conversation, photographs worth keeping.
04
Styling workshops
Hosted sessions where guests are styled from the racks and the archive. A natural way for a brand to be worn, understood and remembered.
The room, in short
- Location
- Lower East Side, New York
- Format
- Street-level room, gallery lighting, natural traffic
- Audience
- Women in their late twenties and thirties who buy with intent
- Programme
- Monthly concept rack, seasonal events, workshops
- Calendar
- Private launch January 2027 — Opening February 2027, NYFW
Selection
Chosen, never rented.
No brand buys its way onto the floor. We select on point of view, fabrication and feeling, then we stand behind it in person.
Presentation
Shown with room to breathe.
Shallow buys, considered hanging, honest light. Each piece is introduced with a written record so staff and guests speak about it the same way.
Partnership
Simple and straight.
Clear terms, clear delivery windows, clear reporting. One point of contact, and a calendar shared well ahead of each season.
Propose something
Send a line sheet, a look book, or simply an idea for the room. We read everything.
Brands, showrooms and agencies — include your delivery window and terms. Artists, stylists and studios proposing an activation — tell us the concept and the month you have in mind.
brands@raw98.com