For visitors
Come in and stay a while.
Try things on, ask questions, sit down. The room is quiet and simple on purpose — no pressure, no performance, just somewhere good to spend an hour.
Read more →
An edited archive,
not just a store.
Private launch January 2027 — Opening February 2027, NYFW
Lower East Side / New York
A street-level room in the downtown fashion corridor. Quiet as a small gallery, simple and timeless, built so the clothing is the only loud thing in it.
For members
First access to the edit.
The founding list opens with the doors. Members get first looks, workshop seats and the full 98 File archive.
Read more →For partners
Brands, makers, press.
Residencies, concept racks and activations in a gallery-quiet room on the Lower East Side. Terms are simple and the calendar is shared early.
Read more →Private launch
Join access to the private launch.
The first room opens January 2027. Leave your name, email and phone to be on the guest list — no noise, one letter when the doors are ready.
The point of view
Raw means honest, not unfinished. Raw means the detail is visible. Raw means we choose with taste, not trend pressure. Raw means a store can feel lived in, not staged.
Concept visualization / Store feel — homey retail salon
01
The edit comes first.
No brand enters because it paid for space. Selection is point of view, silhouette, fabrication and emotional pull.
02
The story is part of the sale.
Every item carries a record — why it is here, what makes it raw, who selected it and when.
03
The store should live.
Salon nights, workshops and talks. A room with memory, rhythm and reasons to come back.
The 98 File
Every item needs a record.
The tag system is not decoration. It is the operating language of the store — a record of selection, material, origin, condition and reason.
- Why it is here
- The selection reason, in plain language.
- What makes it raw
- The detail, material or cultural reference.
- Raw File no.
- A small archive number, so nothing is random.
Come in for
The room is the invitation.
01
No pressure to buy anything.
Come in, look slowly, sit for a minute. Nobody follows you around the room. Leaving with nothing is a perfectly good visit.
02
A quiet room, like a small gallery.
Simple, timeless, plainly lit. Nothing in the space competes with the clothing — the room stays still so the pieces can speak.
03
Try on the vintage designer racks.
Rare pieces you are welcome to actually wear, not just look at. Ask for a size, ask for a story, take your time in the mirror.
04
Something new every month.
One rack changes monthly around a single idea — a film, a fruit, a colour, a mood. A reason to come back and see what it became.
What happens here
A store you can visit, not only shop.
The concept rack
One idea, every month.
A film, a fruit, a city, a colour. One rack is rebuilt around it — vintage designer next to new work, styled together for the month and never repeated.
Styling workshops
Get dressed with us.
Small, hosted sessions where we pull from the racks and the archive and style you properly. Bring a friend, bring a piece you never wear.
Seasonal evenings
Come for the room.
Openings, showings and seasonal gatherings with the people who make the clothes. Low light, good company, no ticket needed.
Founding brands
Coming soon.
Eight to twelve focused brands at launch. The opening edit is being reviewed now.
The brand list →